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Sunday, June 1, 2014

MEET | Kenley Filarca: The man behind the biggest and smallest burgers in the Philippines

 
Kenley Filarca, owner and manager of Kusina de Kenyong, conducted an interview May 27, with VoicePoints Content Manager Paul Michael Camania Jaramillo that covered a wide range of topics — his goals, plans, and business management.
 
 
Why did you start the business and what motivated you? 
We are not well off. I am just an ordinary bank employee before starting up Kusina de Kenyong. The main reason why I put up the business is to have an additional source of income for me to help my family. My salary alone is not enough to help them in their financial needs. Being inspired with the situation that we have, having my passion in cooking and possessing the determination of a brave dreamer, there KDK was conceived. 
 
Did you have any business background before starting up? 
My parents had different business ventures. Through their experiences, I was able to learn something about business. 
 
Did you face any challenges in mobilizing you capital? 
Capital was really a big problem and will always be one. During the first month of the business, I was so afraid of the financial performance of the business because I have poured out all the funds I have. Thank God, we were breakeven then. In the continuous operation of the business, KDK was able to sustain its liquidity. I said “will always be” because everyday is a challenge for KDK to survive in the food industry because of numerous competitors. Everyday is a risk. Everyday is a challenge. 
 
Were there any problems in getting employees to work with you? 
My KDK Team is composed of some people I have known even before KDK was conceived so it was not that hard for me. 
 
What were the major challenges that you faced in the process of starting up your business? 
As I have said, everyday is a risk, everyday is a challenge to survive. Since Kusina de Kenyong was not known yet before, we had hard times of promoting it. As a helpful tool, I used social media to create awareness of KDK’s existence. While the operation goes on, competitors improve their products and even create better products. Getting a share of their existing customers was a bit hard. Especially so that they are in the business for years and that KDK is a new comer. Those were the challenges that we had to face then. When we launched the Biggest Burger and Smallest Burger in the Philippines, someone claimed that they are the first to produce or they have conceptualized it first than us. It was not that hard to defend KDK from those accusations. Thank you to ABS-CBN, ANC and GMA News Team that they have featured the burgers on their news programs, local and national. 
 
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Author: Paul Michael Camania Jaramillo

Student| Youth Advocate | Leader | Environmental Advocate | Writer | Blogger | RH Advocate

I am neither especially clever nor especially gifted. I am only very, very curious. — Albert Einstein
I write about darkness because I want to show the light — Jose Rizal


Paul is an Accountancy graduate from the Northwestern University. He works for VoicePoints. He was the former College Editors Guild of the Philippines-Ilocos Chairperson. He likes discussing tax issues. He was one of the finalists of the PWC Cup (Taxation and Payroll Accounting)

He has been involved in different advocacy and defending human rights. As a blogger, writer, netizen and an advocate, he has found focus & interest on sexuality & reproductive health, deaf rights & legal access and youth development, leadership, environment advocacy, issues in the nation and in the world, religion, culture and human rights At the age of 14, he has fully embraced the call of leadership.

He was a Lussoc National High School 'The Sring' and 'Ang Batis' news editor. A radical visionary leader, he has led organizations of the Supreme Student Government, Science Club, Youth for Environment in Schools Organization, Interact Club, Math Club, Philippine National Red Cross and other organizations in their institution. He was also awarded as a distinguished student leader as a former officer of the Supreme Student Government and received President Gloria Macapagal Arroyo Campus Journalism Award. He attended two National Leadership Training for the Student Government Officers, Rotary Youth Leadership Awards, Youth for Environment Summer Camp, Science Leaders Congress and Schools Press Conference. Joined and won in the several contests from their school to the national level.

He is an organist and an officer of the Church of Christ (Iglesia Ni Cristo).


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